18 results found

1. Custom coupon codes as variables

   It should be possible to automatically send individual coupon codes via email, for example, as a variable in email templates.

   3 votes

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

2. Add promotion code via link

   It would be a nice feature if discount codes could be redeemed via link in the same way that EasyCoupon does it for example. This would allow merchants to send mails already including a working link to get the customer shopping with their discount. For the customers, this would make the journey smoother because they don't need to back and forth to get some code and find the field to enter it and so on.

   Plus, the customer is probably much more likely to actually complete the checkout if they see their shiny discount applied at all times right from the moment they visit the store.

   It would be a nice feature if discount codes could be redeemed via link in the same way that EasyCoupon does it for example. This would allow merchants to send mails already including a working link to get the customer shopping with their discount. For the customers, this would make the journey smoother because they don't need to back and forth to get some code and find the field to enter it and so on.

   Plus, the customer is probably much more likely to actually complete the checkout if they see their shiny discount applied at all times right from… more

   7 votes

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

3. import / export individual coupon codes

   It should be possible to import / export individual coupon codes for easy use in other third-party systems.

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

   Gathering Feedback

   
   

   We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

   
   

   Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

4. Support immutable promotion versions behind stable promotion codes

   Currently, Shopware locks certain promotion discount settings after a promotion has been used in an order. For example, the discount amount can no longer be changed once the promotion was applied at least once.
   From a data integrity perspective, this is understandable: changing the discount definition after it has already been used could affect order recalculation, order editing, tax distribution, or historical consistency.
   However, from a merchant perspective this creates a practical limitation. A commonly used promotion code such as WELCOME cannot easily be reused with a changed discount configuration. The merchant either has to create a new visible code, or the existing promotion becomes effectively frozen.

   Suggested improvement
   Shopware could support immutable promotion versions behind a stable public promotion code.
   The customer-facing code would remain unchanged, for example:

   Internally, Shopware would resolve this code to a concrete promotion version.

   Example:

   Code: WELCOME
   Version 1:

   internal promotion/version ID: abc123
   valid from: 2026-01-01
   valid until: 2026-03-31
   discount: 10%
   used for existing orders / historical order edits only
   Version 2:
   internal promotion/version ID: def456
   valid from: 2026-04-01
   valid until: open
   discount: 15%
   used for new carts and new orders
   Expected behavior

   For new carts and new orders, the entered code WELCOME should resolve to the currently active promotion version.

   For existing orders, order edits, recalculations, or similar historical operations, Shopware should continue to use the originally applied promotion version.

   In other words:

   New checkout:
   WELCOME → latest active promotion version
   Existing order edit:
   use the promotion version that was originally applied to this order

   The old version should not remain generally usable just because it was valid in the past. It should only be used where there is already a concrete historical reference, for example on an existing order that originally used that version.

   Why this would help

   This would preserve historical calculation integrity while allowing merchants to keep stable, recognizable promotion codes.

   It would also avoid forcing merchants to create new customer-facing codes every time they want to adjust a promotion. Common codes such as WELCOME, SUMMER, or BLACKWEEK could stay the same while their internal discount definition is versioned safely.

   Possible implementation approach

   Instead of modifying a promotion discount definition after first usage, Shopware could create a new immutable promotion version.

   The admin UI could offer an action such as:

   Create new version of this promotion

   This new version would inherit the existing configuration, allow changes to the discount settings, and become the active version for future carts.

   Existing orders would continue to reference the previous version.

   Benefits

   Keeps historical order data stable
   Avoids recalculation inconsistencies
   Allows merchants to reuse established promotion codes
   Improves usability in the Administration
   Provides a cleaner alternative to permanently locked discount fields
   Makes promotion changes explicit and traceable
   Additional context

   This is not meant as a request to allow direct editing of already-used discount definitions. The goal is to keep those definitions immutable, but introduce a versioning layer so that the same public promotion code can safely point to a newer internal promotion version for future orders.

   Currently, Shopware locks certain promotion discount settings after a promotion has been used in an order. For example, the discount amount can no longer be changed once the promotion was applied at least once.
   From a data integrity perspective, this is understandable: changing the discount definition after it has already been used could affect order recalculation, order editing, tax distribution, or historical consistency.
   However, from a merchant perspective this creates a practical limitation. A commonly used promotion code such as WELCOME cannot easily be reused with a changed discount configuration. The merchant either has to create a new visible code,… more

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

   Gathering Feedback

   
   

   We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

   
   

   Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

5. Feedback regarding voucher/promotion response in the shopping cart

   Topic: Missing User Feedback for Unactivated Coupon Promotions

   Description:
   When a customer enters a coupon code linked to a promotion during checkout, it is technically validated.

   If the promotion cannot be activated due to the current contents of the shopping cart (e.g., due to product category or discount restrictions), the customer receives no feedback on the front end.

   From the customer's perspective, nothing happens – even though the code would be valid.

   Current Behavior (Default):
   - Coupon is checked in the background.
   - No error message or information is displayed if conditions are not met.
   - The customer does not know whether the code is invalid or if there are simply no matching items in the shopping cart at the moment.

   Expected Behavior / Improvement Suggestion:
   - Display of feedback such as:
   "The coupon has been accepted, but there are currently no matching items in the shopping cart."
   - Alternatively: A generic message stating that the coupon will be activated as soon as matching items are added to the shopping cart.

   Rationale:
   - Increases transparency and customer trust.
   - Avoids frustration caused by seemingly "non-functional" coupons.
   - Improves user experience without impacting existing promotion logic.

   Suggested implementation:
   - Add an informational message to the frontend (e.g., in the sw-promotion-code-form or via AddCodeError/AddCodeSuccess handling).
   - Alternatively: A backend event hook that checks promotions and provides a flag or message object.

   Topic: Missing User Feedback for Unactivated Coupon Promotions

   Description:
   When a customer enters a coupon code linked to a promotion during checkout, it is technically validated.

   If the promotion cannot be activated due to the current contents of the shopping cart (e.g., due to product category or discount restrictions), the customer receives no feedback on the front end.

   From the customer's perspective, nothing happens – even though the code would be valid.

   Current Behavior (Default):
   - Coupon is checked in the background.
   - No error message or information is displayed if conditions are not met.
   - The customer does not… more

   5 votes

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

6. Validation of individual voucher codes

   At present, there is no check to verify whether individual promo codes generated according to a custom pattern result in a valid code.

   Although the result is displayed in a preview, if you enter a pattern containing a hyphen (‘-’), no valid code can be generated, as hyphens appear to be reserved for the PRE and SUFFIX fields.

   Example: %s%s%d%d-%d%d-%d%d%d%s

   This would produce the following result: UP21-%d%d-%d%d%d%s

   The pattern following the hyphen is used as the code. Although this should be noticeable during creation due to the preview, validation would nevertheless be more sensible and is requested.

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

   Gathering Feedback

   
   

   We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

   
   

   Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

7. Different texts for error messages regarding promotion codes provide clearer instructions to the buyer. Currently, only one text is possible

   We want different texts for error messages with a promotion code showing our customers why they can not use this code - for example 150 Euros + ... then 5% discount - 100 euro in the shipping card - text " buy for 50 more euros to get the 5%" ... something like that.

   2 votes

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

   Gathering Feedback

   
   

   We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

   
   

   Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

8. Possibility to negate promotion combination exclusion or add a seperate inclusion

   Currently I only have 2 options: "Prevent combination with other promotions" or "Do not combine with".
   When I have e.g. 2 promotions which should work together but not with other promotions I would have to add all other promotions to the "Do not combine with" field which can be tediuos when having a lot of individual promotions.

   I would be nice to have either an option to negate the "Do not combine with" condition making it an inclusion or having a seperate inclusion field where both, exclusion and inclusion can be combined.

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

   Gathering Feedback

   
   

   We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

   
   

   Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

9. Improved coupon code generation: Reuse of patterns & exclusion of certain characters

   Problem:
   Currently, coupon templates (e.g., SHOP-{random}) can only be used once. If the same template is used in a subsequent campaign, Shopware prevents its creation with a message indicating that the template already exists.

   Furthermore, it is not possible to exclude specific characters from the random code, which can lead to potential confusion (e.g., I vs. l or 0 vs. O).

   Solution/Request:
   A pattern may be used multiple times as long as no duplicates are created in the generated codes.

   During generation, the system only checks whether a code already exists, not whether the pattern has already been used.

   Optional configurable exclusion list for specific characters.

   Relevance increases with the growing number of parallel voucher campaigns (marketing, promotion, campaign management). Customers with f.e. 400+ promotions are having a very difficult time due to the current situation.

   Problem:
   Currently, coupon templates (e.g., SHOP-{random}) can only be used once. If the same template is used in a subsequent campaign, Shopware prevents its creation with a message indicating that the template already exists.

   Furthermore, it is not possible to exclude specific characters from the random code, which can lead to potential confusion (e.g., I vs. l or 0 vs. O).

   Solution/Request:
   A pattern may be used multiple times as long as no duplicates are created in the generated codes.

   During generation, the system only checks whether a code already exists, not whether the pattern has already been used.

   Optional… more

   2 votes

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   GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

   Gathering Feedback

   
   

   We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

   
   

   Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

10. Improve Safety and Flexibility for Promotion Code Configuration

    Context

    In the current version of Shopware 6, when creating a new promotion, the field “Promotion code type” is automatically set to “No promotion code required”.
    This UX choice was made intentionally to simplify creation of general cart-level discounts, which are the most common use case.

    However, this default selection can lead to unintended activation of promotions when a user forgets to change the option to “Fixed” or “Individual promotion code.”
    In such cases, discounts may be applied to all customers instead of a limited target group, which can cause serious financial and operational issues.

    Problem

    • Users may overlook that a promotion is configured without a code, because “No code required” is preselected

    • This can unintentionally trigger discounts for all customers

    • Currently, there is no system-level control or "safeguard" to prevent this

    Proposed Solutions

    We suggest adding configurability or safety mechanisms for the “Promotion code type” field to reduce user errors and increase administrative control.

    There are three possible options that could be implemented independently or in combination:

    1. Require explicit selection (no default preselection)
       Remove the preselected value “No promotion code required.”

    2. System-wide default configuration
       Add a configuration setting in system or admin preferences allowing administrators to define the default for new promotions

    3. Optional warning before activation
       Display a confirmation or warning when activating a promotion that has no promotion code set.
       Example message:
       “This promotion will be applied to all customers because no promotion code is required. Are you sure you want to activate it?”

    Expected Benefits

    • Prevents accidental large-scale discount activations

    • Improves administrative control and safety

    • Reduces support incidents and potential financial losses

    • Aligns the promotion workflow with enterprise-level requirements

    Context

    In the current version of Shopware 6, when creating a new promotion, the field “Promotion code type” is automatically set to “No promotion code required”.
    This UX choice was made intentionally to simplify creation of general cart-level discounts, which are the most common use case.

    However, this default selection can lead to unintended activation of promotions when a user forgets to change the option to “Fixed” or “Individual promotion code.”
    In such cases, discounts may be applied to all customers instead of a limited target group, which can cause serious financial and operational issues.

    Problem

    • Users may overlook that… more

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

    Gathering Feedback

    
    

    We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

    
    

    Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

11. Bonus products

    Products can be placed in the shopping cart free of charge based on rules

    60 votes

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    13 comments  ·  Marketing & Promotions  ·  Delete…  ·  Admin →
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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

12. Discount promotions in the listing

    Discount promotions should already be marked or displayed in the listing (comparable to Shopware 5) and not only in the shopping cart.

    28 votes

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

13. Several discounts that build on each other.

    At present, multiple discounts are always deducted from the total amount of the shopping basket.

    There is also very often the scenario that multiple discounts are to be granted. In this case, the discounts should always be deducted from the new total, as otherwise far too much discount is granted.

    Example
    1. discount:
    from 300 € > 3 % discount
    from 500 € > 5 % discount

    1. discount: 2 % discount

    Here the second discount (2% discount) must not be deducted from the original total, it must be deducted from the new total (after 1st discount).

    There must be the possibility of prioritization for multiple discounts.

    This is very often requested by customers.

    At present, multiple discounts are always deducted from the total amount of the shopping basket.

    There is also very often the scenario that multiple discounts are to be granted. In this case, the discounts should always be deducted from the new total, as otherwise far too much discount is granted.

    Example
    1. discount:
    from 300 € > 3 % discount
    from 500 € > 5 % discount

    1. discount: 2 % discount

    Here the second discount (2% discount) must not be deducted from the original total, it must be deducted from the new total (after 1st discount).

    There must be the… more

    17 votes

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

14. Gift card product

    Special product type - gift card, which is also related to store credit and virtual products. Gift card can be physical and virtual.

    60 votes

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

15. Use abandoned carts to increase customer loyalty

    What should be possible?
    Collect abandoned cart for logged users, ability to review them in the admin, design email template and schedule reminder email to customers with their cards, auto-generate coupons for these emails.
    This could increase the CLV

    37 votes

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

16. Google Tag Manager

    Merchants often need to ad a simple script to their theme for example to validate ownership. Therefor there should be a possibility to add scripts to the storefront theme. Maybe integrated into the consent tool.

    57 votes

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

    Gathering Feedback

    
    

    We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

    
    

    Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

17. Custom product sorting

    As a shop owner, I want to create custom product sorting e.g. based on individual ranking, on categories, rules, paid product rankings etc.

    33 votes

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

    Gathering Feedback

    
    

    We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

    
    

    Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.

18. Reviews for guest customers

    As a shop owner I want guests to be able to create reviews as well.

    30 votes

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    GATHERING FEEDBACK  ·  AdminMoritz Naczenski (Admin, shopware AG) responded

    Gathering Feedback

    
    

    We’re gathering feedback on this idea to better understand the need, use cases, and potential impact. At this stage, no implementation decision has been made.

    
    

    Please continue to vote and share details about how this would help you. Your feedback will support our evaluation and help us decide whether to move the idea forward.