Automated Birthday Greetings with Discounts
I would like to suggest an enhancement to Shopware 6 that brings back a popular and valuable feature from Shopware 5: automatically sending birthday emails with discount codes or greetings to customers.
The Issue:
Currently, Shopware 6 lacks the functionality to automate birthday-related actions through the Rule Builder and Flow Builder. This prevents shop owners from creating personalized birthday campaigns, which are an effective tool for customer engagement and loyalty.
Proposed Solution:
Enhance the Rule Builder and Flow Builder with the ability to:
Identify Birthdays:
Add a rule condition that checks the "Date of Birth" field in customer profiles.
Allow dynamic filtering, such as "is today," "is in the next X days," or "has already occurred this year."
Automated Email Trigger:
Enable automated email workflows based on the customer's birthday, either on the exact date or as part of a pre-scheduled campaign.
Custom Discount Code Generation:
Integrate the ability to generate unique, single-use discount codes as part of the workflow.
Include these codes dynamically in the email template.
Personalized Messaging:
Allow email templates to include dynamic fields, such as the customer's name or age (optional), to make the greetings feel personal.
Benefits for Shop Owners:
Strengthened Customer Loyalty: Birthday emails are a great way to engage customers on a personal level and show appreciation.
Increased Sales Opportunities: Discounts incentivize customers to make a purchase, driving revenue.
Time Efficiency: Automating this process saves time for shop owners, especially for shops with a large customer base.
Customer Delight: A thoughtful gesture like a birthday greeting can leave a lasting positive impression.
AdminMaximilian Forn
(Admin, shopware AG)
shared this idea
Not enough interest
We’re closing this idea because it has not received significant interest or activity over the past 12 months. This helps us keep the idea portal focused on the topics that are most relevant to our community.
Thank you for taking the time to submit and support it. We’ll continue to monitor customer needs and may reconsider the topic if interest grows in the future.