When creating a new order (Orders > Create order), the first step is for colleagues to search for a customer, usually using the e-mail address.

The customer they are looking for often only appears on page 4-5 of the search results - if they are found at all.

If no matching customer is found, colleagues use the “Create customer” button and enter the relevant customer data.

However, when saving, it is often found that the email address entered already exists, which leads to an abort.

Suggestions for improvement:

Optimization of customer search:

Improve search algorithms to find customers faster and more accurately based on their email address (or other unique criteria).

Implementation of a “live search” that displays possible hits as they are entered.

Check during customer creation:

Introduction of real-time validation of the e-mail address during entry in the “Create customer” form.

Immediate display of a message if the e-mail address already exists in the system to avoid the abandonment process.