According to the EU Geo-Blocking Regulation (Regulation EU 2018/302), merchants must not discriminate against customers based on their residence or delivery country regarding access to goods and pricing.

Most legal interpretations agree that:

• A unified net price across EU markets is compliant, and

• Gross prices may vary depending on the applicable VAT rate,
  as long as the underlying net price is identical.

However, Shopware currently forces the opposite approach:

It keeps gross prices constant, and recalculates net prices differently per country.

This makes it impossible to maintain a consistent net price across EU countries and can cause compliance concerns for merchants expanding their international sales.

For merchants selling to many EU countries, maintaining separate price rules is impractical and extremely time-consuming.