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Shopware Analytics

Following the launch of the first iteration of Shopware Analytics, we are continuing to develop the next iterations, which will further enhance functionalities. Additionally, we will steadily introduce a series of new dashboards featuring more metric visualizations. These updates will be rolled out independently of Shopware minor releases, leveraging the flexibility of our App-based service.

We invite you to explore the new features of Shopware Analytics and share your feedback. Your insights and feedback will be considered during development to ensure continuous improvement.

Here you can find the original feedback, which was the base of the first iteration: https://feedback.shopware.com/forums/942607/suggestions/45651289

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Jonas Fuchs shared this idea  ·   ·  Report…  ·  Admin →
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  • Lars Hogen commented  ·   ·  Report

    Es wäre schön, wenn bei Rabatte & Aktionen der mit der Aktion erziehlte Umsatz angezeigt werden würde.

    It would be nice if, under ‘Discounts & Promotions’, the turnover generated by the promotion were displayed.

  • Oke Harms commented  ·   ·  Report

    Hi,
    warum wird die Conversion Rate laut Anleitung wie folgt berechnet:
    Dafür teilst du die Anzahl der Bestellungen durch die Anzahl der Sessions.
    Eine Session ist ein zusammenhängender Besuch in deinem Shop. Sie endet automatisch, wenn 30 Minuten lang keine Aktivität stattfindet."
    Warum wird nicht standardmäßig mit Besuchern gerechnet?

  • Alexander Meyer commented  ·   ·  Report

    As also other ppl here mentioned, it would be very nice to see the item number on the product sales tab.
    Regarding the promotion codes tab, I was very happy to see this beeing added to anayltics, because it is not fun to filter all orders and check which ones were with a promo code.
    However the tool right now is not very usefull, because it just shows fixed promo codes.
    Most of our performant promo codes are individual promo codes, it would be very hands to also show this. It should show the name of the promotion, and how many of the individual codes were used on that promotion!

  • Mona Maisack commented  ·   ·  Report

    Hello Shopware Support Team,

    We are currently facing an issue with the Shopware Analytics (Beta) extension and would like to report a bug.

    Our Environment:

    Shopware Version: 6.7.11.1

    Note: We are aware that version 6.7.12.1 is available, but due to internal deployment schedules, we cannot perform the update for another few weeks. Therefore, we need to address this on our current version.

    Problem Description:
    We are receiving the following error message in the Analytics dashboard:
    code: 376, Cannot parse uuid : while converting '' to UUID

    Initially, we suspected a conflict with a third-party plugin (Acris EU Cookie Richtlinie Pro). However, the plugin vendor investigated the issue directly in our system and clearly ruled out their extension. The tracking itself works perfectly. The issue lies within the Shopware Analytics query logic.

    Detailed Findings & How to Reproduce:

    The trigger: The error occurs only when filtering the Analytics dashboard by our specific sales channel: "WEIN-MOMENT".

    Affected reports: The error exclusively breaks session-based evaluations (such as Conversion Rate, Unique Visitors, and Most Popular Search Terms).

    What works:

    If no sales channel filter is applied, the data displays flawlessly (e.g., showing the correct number of unique visitors).

    Order- and revenue-based evaluations work perfectly fine, even when the "WEIN-MOMENT" filter is active.

    Conclusion:
    The tracking data is being captured correctly in the database. However, as soon as the sales channel filter for "WEIN-MOMENT" is applied, the Shopware Analytics query seems to pass an empty string ('') instead of a valid UUID, causing the database/application to throw the conversion error.

    Since this is an Analytics Beta feature, could you please check if this is a known bug and if there is a known hotfix or workaround we can apply before we upgrade to 6.7.12.1?

    Thank you for your support!

  • Mona Maisack commented  ·   ·  Report

    Hello everyone,

    I am testing the new Shopware Analytics feature on Shopware 6.7.11.1, and I noticed that the charts strictly use UTC±0 instead of the timezone configured in the Shopware Admin profile (e.g., Europe/Berlin).

    For example: An order placed at 07:00 AM local time is displayed as 05:00 AM in Shopware Analytics.

    Since Shopware Analytics is an independent app-based cloud service, it seems it doesn't read the context.timezone from the browser profile yet. This shifting makes it difficult to correctly evaluate hourly sales peaks and day-to-day transitions (orders around midnight get pushed to the previous day).

    It would be great if the dashboard charts could automatically adjust to the local timezone set in the user profile, just like the core order overview does.

    Thanks for the great work on this tool so far!

  • Florin Schnyder commented  ·   ·  Report

    Wir setzen ein Prepaid-Guthaben-Feature um. Der Guthaben-Kauf läuft als normale Bestellung, soll aber nicht als Umsatz in Shopware Analytics erscheinen, da sonst Doppelzählungen entstehen (Kauf des Guthabens + späterer Einkauf damit). Wir markieren diese Bestellungen bereits über einen Order-Tag. Ein Exclusion Filter wie hier vorgeschlagen (z.B. nach Order-Tag oder Custom Field) würde unseren Anwendungsfall vollständig abdecken. Wäre super, wenn das im Rahmen der aktuellen Weiterentwicklung berücksichtigt werden könnte.

    –

    We are implementing a prepaid credit feature. Purchasing credit is processed as a standard order, but it should not appear as revenue in Shopware Analytics to avoid double counting (the initial credit purchase plus the subsequent purchase made using that credit). We already flag these orders using an order tag. An exclusion filter—as suggested here (e.g., based on an order tag or custom field)—would fully cover our use case. It would be great if this could be taken into account during the current phase of further development.

    (Edited by admin)
  • Denis Eckert commented  ·   ·  Report

    DE:Bestellungen nach Sprache filtern wäre auch noch nett.

    EN: Filter Orders per Language would be nice

    (Edited by admin)
  • Boris Mundierow commented  ·   ·  Report

    Hello,

    I have issues to activate the storefront tracking. I did everything like in the description but it isn't working out. How do I know if I did something wrong?

    Thank you very much.

  • Guntram Wilckens commented  ·   ·  Report

    bei uns kommt nur noch:

    Internal Server Error
    App registration for "SwagAnalytics" failed: Got status code 500, with response: {"errors":[{"code":"0","status":"500","title":"Internal Server Error","message":"Signature could not be verified","detail":"Signature could not be verified"}]}

    _____ EN Version ______

    we have only
    Internal Server Error
    App registration for "SwagAnalytics" failed: Got status code 500, with response: {"errors":[{"code":"0","status":"500","title":"Internal Server Error","message":"Signature could not be verified","detail":"Signature could not be verified"}]}

    (Edited by admin)
  • Carl Wölber commented  ·   ·  Report

    Bitte Daten herausfiltern von Bestellungen die "0" Umsatz haben
    ----
    Please filter out data from orders with “0” sales

    (Edited by admin)
  • Markus Neuhold commented  ·   ·  Report

    Hallo,

    ist es irgendwie möglich bei den Produktverkäufen die Artikelnummer einzufügen? Am besten wäre es, wenn man selbst die gewünschten Felder hinzufügen kann. Vorausgesetzt die Daten sind Verknüpft.

  • Suzanne Vaughan commented  ·   ·  Report

    It would be great if there was a way to download all of these KPIs in ONE csv instead of downloading indiviually

  • Dennis Decker commented  ·   ·  Report

    Zugänglichkeit zur Admin API

    Wir konnten keine Verbindung herstellen oder uns nicht an der Admin API deines Shops unter *** autorisieren.

    Folgender Fehler ist aufgetreten:
    Vin\ShopwareSdk\Exception\ShopwareResponseException::getResponse(): Return value must be of type array, null returned

  • Guido lemke commented  ·   ·  Report

    Ich hätte gerne Gesamtumsatz zu Gesamteinkäufe

    EN: I would like to have total revenue compared to total purchases.

    (Edited by admin)
  • Jürgen Finger commented  ·   ·  Report

    Sieht schon gut aus, würde mir noch einer Auswertung "Bestellwert netto je Hersteller" wünschen :-) Die Anzahl bestellter Artikel je Hersteller ist wenig aussagekräftig

    EN: Looks good already. I would also like to see an analysis of “net order value per manufacturer” :-) The number of ordered items per manufacturer is not very meaningful.

    (Edited by admin)
  • Florian Münkel commented  ·   ·  Report

    Bei "Rabatte & Aktionen" wäre neben der Anzahl der Einlösungen der erzielte Umsatz wichtig (eigentlich sogar wesentlich wichtiger).

    ____ EN version ____
    For "Discounts & Promotions", the revenue generated would be important in addition to the number of redemptions (actually, it would be significantly more important).

    (Edited by admin)
  • Dierk Bellwinkel commented  ·   ·  Report

    Wir können das Live Tracking nicht aktivieren. Woran kann das liegen? Wir haben gemäß der Anleitung konfiguriert. Sonst ist das Tool sehr übersichtlich und gut gestaltet 👍

  • Ali Ihsan Firat commented  ·   ·  Report

    Beim Öffnen von Shopware Analytics in der Administration tritt in Safari ein Fehler auf. Die KPI-Ansicht (z. B. KpiTotalSales) lädt nicht korrekt; in der Browser-Konsole erscheinen mehrere Vue-Fehler mit Code runtime-13.

    In Google Chrome und Mozilla Firefox tritt das Problem nicht auf – Analytics funktioniert dort fehlerfrei.
    ___

    When opening Shopware Analytics in the administration area, an error occurs in Safari. The KPI view (e.g., KpiTotalSales) does not load correctly; several Vue errors with code runtime-13 appear in the browser console. The problem does not occur in Google Chrome and Mozilla Firefox – Analytics works flawlessly there.

    (Edited by admin)
  • Gerhard Lzicar commented  ·   ·  Report

    Bei den Zugriffsstatisken war ja SW5 erheblich aussagekräftiger. Eine Statistik fehlt mir schon sehr:
    "Zugriffe pro Artikel"

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