Reduce data amount in checkout
Modern checkout processes only ask for necessary e.g. only e-mail & password for initial registration and then later in the checkout address step for address information.
In SW6 merchants don't have the flexibility to decide what data and at which step in the checkout it is collected.
More options to configure and individualise would help to increase CR, lower frustration potential on the customer side, and adapt to country specific requirements.
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Markus Wagner commented
It should be easy to remove the salutation field without having to use a plugin.
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Andreas Hagemann commented
To decide which data is required would indeed increase CR. We do have B2B customers ordering for themselves others do drop shipping to end customers. In both cases different fields are required.
(Edited by admin)