Retail Media Capabilities
Challenge/Problem:
What is Retail Media: https://www.criteo.com/blog/wtf-is-retail-media-guide/
Selling paid content within a shop. Currently, it would involve a lot of custom & manual effort to create & maintain paid content in SW6.
Possible Constraints for retail media:
* Different methods how to defining prices such as KPI based (by CR, by Traffic, by Clicks, etc.) or fixed prices
* Time limitation of active content (fixed period, max. number of Klicks/CR/Traffic, etc.)
* Legal requirements (paid content and product position must be clearly indicated as an advertisement)
* Integration of third-party system
* Integration of external admin users (e.g. paid influencer who writes a blogpost and pushes it to SW6)
Possible use cases for retail media:
* Teaser and Banner (PLP, PDP, Homepage, Navigation, Blogposts, LPs)
* Paid rankings (Search, search results, PLP sorting, Recos)
* Paid blog posts
* Paid brand category pages
* Paid LPs
Solution/Approach:
Some sort of management for marketing to create, maintain and automate paid content within admin.
Target Group:
Beyond
Retail media requires a certain size and reach of an online shop within its industry in order to be attractive for brands so that their paid content would lead to significant higher sales of their products in the corresponding onlineshop.
AdminJonas Fuchs
(Product Manager Data & Services, shopware AG)
shared this idea
Initial status update