Rule Builder is a great tool for helping to shape the customer journey, but it currently can only operate in a reactive way. For example, if we have restricted products that can't be sent to a given state or country, the shopper can still see and potentially add them to the cart and it won't be until they enter their address that the products will be removed (in the case of a feature like Dynamic Access.) My suggestion is to add an IP condition to rule builder where users will be able to set rules based on the IP of the shopper so they can make a better user experience. This would also be a great feature for things like warehouse routing.