In Shopware 5, it was possible to sort customers into the following customer streams:

The following Dynamic segmentation: customers are automatically sorted into streams as soon as they fulfill the criteria.

Parallel groups: Customers can be in multiple streams, allowing flexible segmentation.

Possible applications: Streams can be used for personalized marketing campaigns, specific discounts or targeted newsletters.

Please add the customer stream again in Shopware 6:

Customers can be assigned to one or more dynamic groups.

The dynamic customer groups should be definable via the Rule Builder and the standard customer group (e.g. B2B, standard customer) should not be changed.

The dynamic groups should exist in parallel and not affect the basic configuration. The whole process should take place without the use of tags.

The goal is to use the customer streams to adapt the frontend output to articles with the help of the dynamic product groups. This based on the sales history of already purchased products, categories, brands, etc.