AI: Productstreams / Crossselling
Little has happened since the introduction of AI.
The use of AI to generate customer-specific product streams for cross-selling would be indispensable and a major step forward. For example, based on order history. This is very important for the customer.
Cross-selling is currently very rigid. AI could be used to analyze the customer's order and then make specific suggestions. This would be a huge step and benefit for customers and a game changer.

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Personalized recommendations within email templates would then also provide additional value.
In addition to previous orders, recommendations based on viewed shop items could also be made.
A comprehensive topic that would bring significant added value.
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Raymond commented
This would be very helpful. Example: "frequently added to the cart" as separate Crossselling Slider in the PDS, based on all order histories.
Another idea: AI similar products slider in the PDS