It is currently not possible to integrate a background video - comparable to the display on https://scd.shopware.com/ - natively into a CMS page with the standard experience world elements in Shopware 6. Although video and HTML elements exist, these do not allow a combination of background video and overlaying content (e.g. text, buttons, HTML block).

The integration of a video as a background is a common design element in modern web design and is used in particular for landing pages, campaigns or emotional brand appearances. The current CMS structure only allows this with considerable technical effort (e.g. through individual CMS components, theme customizations or third-party plugins). This significantly restricts the creative and design freedom of editors.

Proposal for implementation:
- Expansion of the worlds of experience to include a new standard element with the following features:
- Option to integrate a video (MP4 or external source) as a background video
- Option to activate autoplay, mute, loop and poster image
- Overlaying content layer with configurable slots for:
- Text (WYSIWYG)
- HTML editor
- buttons
- Full responsiveness (mobile optimization, optional fallback image)
- Optional transparency or color overlay settings for better readability

Benefits:
- Greater visual design options without technical hurdles
- Enables conversion-oriented landing pages directly in the Shopware backend
- Improves usability and reduces dependency on third-party developers or plugins
- Contributes to branding through modern visuals