Switcher B2B / B2C
As a merchant I want to have the possibility to restrict the product view & price display (VAT) depending on if the customer is a private one or a company.
This should be already possible on the homepage, preferably without just a login screen.
As an example see: conrad.de

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Restrict sales channel to customer group, being able to restrict customers to a certain sales channel. For example if you have a B2B and a B2C saleschannel you will actually be able to login on both of them right now with the same account even though you are not a B2B customer.
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Similar to Business Essentials (see feature of SW5)
Creating a login for some customergroups to reach the webshop for example exclusive shopping, b2b site(Edited by admin) -
As a shop owner I want to only show prices for certain customergroups and show the MRP to all other groups.