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101 results found
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Retail Media Capabilities
Challenge/Problem:
What is Retail Media: https://www.criteo.com/blog/wtf-is-retail-media-guide/Selling paid content within a shop. Currently, it would involve a lot of custom & manual effort to create & maintain paid content in SW6.
Possible Constraints for retail media:
* Different methods how to defining prices such as KPI based (by CR, by Traffic, by Clicks, etc.) or fixed prices
* Time limitation of active content (fixed period, max. number of Klicks/CR/Traffic, etc.)
* Legal requirements (paid content and product position must be clearly indicated as an advertisement)
* Integration of third-party system
* Integration of external admin users (e.g. paid influencer who writes a blogpost and pushes it to SW6)Possible use cases for retail media:
* Teaser and Banner (PLP, PDP, Homepage, Navigation, Blogposts, LPs)
* Paid rankings (Search, search results, PLP sorting, Recos)
* Paid blog posts
* Paid brand category pages
* Paid LPsSolution/Approach:
Some sort of management for marketing to create, maintain and automate paid content within admin.Target Group:
Beyond
Retail media requires a certain size and reach of an online shop within its industry in order to be attractive for brands so that their paid content would lead to significant higher sales of their products in the corresponding onlineshop.Challenge/Problem:
What is Retail Media: https://www.criteo.com/blog/wtf-is-retail-media-guide/Selling paid content within a shop. Currently, it would involve a lot of custom & manual effort to create & maintain paid content in SW6.
Possible Constraints for retail media:
* Different methods how to defining prices such as KPI based (by CR, by Traffic, by Clicks, etc.) or fixed prices
* Time limitation of active content (fixed period, max. number of Klicks/CR/Traffic, etc.)
* Legal requirements (paid content and product position must be clearly indicated as an advertisement)
* Integration of third-party system
* Integration of external admin users (e.g. paid influencer who…2 votesThank you for sharing this idea with us and for your patience while it’s been on the portal. After reviewing it again, we’ve decided not to move forward—There is not enough interest. Please keep the feedback coming; your insights continue to shape what we build next!
1538 results found
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CSV Upload in Custom Products File Upload
It would be great if the custom products file upload field also included the option to upload a CSV file, for example, instead of just a PDF file.
From the customer’s perspective, a CSV file is often very helpful—especially for technical products—and is frequently required.1 vote -
AI Search: Need for custom prompt configuration
The new AI search often returns inaccurate or incorrect results for us – sometimes even with legally risky wording.
We urgently need the ability to define custom prompts to:
improve result quality
control wording
reduce legal risksdeutsch:
Die neue KI-Suche liefert bei uns oft ungenaue oder falsche Ergebnisse – teils sogar mit rechtlich problematischen (abmahnfähigen) Formulierungen.Wir brauchen dringend die Möglichkeit, eigene Prompt-Vorgaben zu definieren, um:
bessere & relevantere Ergebnisse zu bekommen
bestimmte Formulierungen vorzugeben oder zu vermeiden
rechtliche Risiken zu minimieren1 vote -
Two-factor authentication for Cloud shops
Damit der Zugriff auf den Cloud Shop Admin sicherer wird, sollte dort eine Zweifaktor Authentifizierung möglich sein. Diese wäre dann vermutlich auch für den Shopware-Account notwendig.
3 votes -
Delivery period display in the shopping basket / Lieferzeitraum-Anzeige Warenkorb
The delivery period display makes no sense if the system cannot calculate the weekends and perhaps also understand the maximum time up to which orders can be processed immediately.
Our GLS parcel service takes everything that we receive as an order by 10 a.m. on the same day and delivers it the next WORKING DAY or after a maximum of two days. So it's a great advertising factor for us to state the delivery time as 1-2 working days.
But if customers then see in the delivery period: 24-25 May (that's Saturday and Sunday) then it confuses them or, in the worst case, annoys them.
If I set the time more broadly, the advertising effect fizzles out...
Die Lieferzeitraum-Anzeige macht keinen Sinn, wenn das System nicht die Wochenenden rausrechnen kann und vielleicht auch versteht, bis zu welcher Uhrzeit Bestellungen maximal gleich bearbeitet werden können.
Unser GLS Paketdienst nimmt alles, was am selben Tag bis 10 Uhr bei uns als Bestellung eingeht noch mit und stellt am nächsten WERKTAG zu bzw. maximal nach zwei Tagen. So gesehen ein toller Werbefaktor für uns, die Lieferzeit mit 1-2 Werktagen anzugeben.
Wenn die Kunden dann aber im Lieferzeitraum sehen: 24.-25.05. (das ist Samstag und Sonntag) dann verwirrt es sie, oder im schlimmsten Fall verärgert es sie..
Wenn ich die Zeit großflächiger einstelle, verpufft der Werbeeffekt..
The delivery period display makes no sense if the system cannot calculate the weekends and perhaps also understand the maximum time up to which orders can be processed immediately.
Our GLS parcel service takes everything that we receive as an order by 10 a.m. on the same day and delivers it the next WORKING DAY or after a maximum of two days. So it's a great advertising factor for us to state the delivery time as 1-2 working days.
But if customers then see in the delivery period: 24-25 May (that's Saturday and Sunday) then it confuses them or, in…
8 votes -
Allow the use of other time units for product restock time
For some products the restock time is the time to produce or import new products. In some industries this is not a question of days but weeks.
Currently the customer has to use 90 days instead of three months or 12 weeks.
In regular delivery times there is a unit to specify the numbers. Perhaps it is possible to add the same for restock time?
3 votes -
Expanding columns under products, customers or orders
We've received requests from several departments asking if we could add additional columns for products, customers, or orders.
For example, the customer's last login date.
The reason for this is that customers often create multiple accounts (guest accounts).
This field would make it easier for our customer service to identify which account the customer is referring to, since 99% of the time it's the account that last logged in.
'Sales' would also be a really helpful column for us for products.
The standard fields should simply be available as optional items to simplify daily work.
5 votes -
Export orders with redeemed voucher codes
I would like to be able to use the export tool to export all voucher codes redeemed for an order as part of the order export.
8 votes -
Add Sha512 as legacyEncoder
Currently, only Sha256 and Md5 are supported as legacyEncoders for customer passwords. Please extend this to Sha512.
5 votes -
Invert the filter criteria
Sometimes a filter result is needed, that does not show the result where the criteria fits but where it doesn't fit. As examples:
All customers outside my country that don't pay with XXX
All customers that don't belong to the customer goup xxxOne way for a solution could be to add a check box that leads to an invertion of the selected filter criteria.
3 votes -
Generate thumbnails for PDF documents
Generate thumbnails for uploaded PDF files so that they are visually recognizable in the Media Manager and storefront. This improves usability and makes PDF assets easier to identify at a glance.
3 votes -
Customers also bought
There used to be the ‘Customers also bought’ function in Shopware 5, which automatically displayed products that were bought by customers who also bought the product that was called up.
There is already the option to display such products via cross-selling, but not automatically, which would be a helpful improvement.
9 votes -
Adjustment of address format for countries as a bulk adjustment
Adjusting the address format for countries as a bulk adjustment would be an improvement, as this currently has to be done individually for each country and cannot be controlled centrally for all countries if, for example, you simply want to add the salutation.
3 votes -
Different texts for error messages regarding promotion codes provide clearer instructions to the buyer. Currently, only one text is possible
We want different texts for error messages with a promotion code showing our customers why they can not use this code - for example 150 Euros + ... then 5% discount - 100 euro in the shipping card - text " buy for 50 more euros to get the 5%" ... something like that.
2 votes -
Possibility to assign multiple custom products templates per product
As a merchant I want to assign multiple custom product templates per product.
1 vote -
Default Theme: Footer and Category Overview Background Color Not Customizable
As a shop owner,
I want to configure the background colors of the footer and category overview within the default theme settings,
so that I can easily create a consistent design for dark or light themed shops without custom CSS overrides.When using the Shopware Default Theme, the background color of the footer and the category overview cannot be adjusted through the theme configuration.
This limitation causes issues for shop owners who want to build a dark-themed store, since the default bright background colors do not match and result in a visually inconsistent and unprofessional appearance.
Actual Behavior:
These areas cannot be adjusted via the theme settings.
Only by overriding CSS/SCSS manually can the styles be changed.
Expected behaviour
The footer background color can be customized via the theme configuration.
The category overview background color can be customized via the theme configuration.As a shop owner,
I want to configure the background colors of the footer and category overview within the default theme settings,
so that I can easily create a consistent design for dark or light themed shops without custom CSS overrides.When using the Shopware Default Theme, the background color of the footer and the category overview cannot be adjusted through the theme configuration.
This limitation causes issues for shop owners who want to build a dark-themed store, since the default bright background colors do not match and result in a visually inconsistent and unprofessional appearance.
Actual Behavior:
These areas…
3 votes -
A kind of mini GitLab/GitHub for plugins
Shopware flies the flag for open source and community involvement in further development, bug fixing, etc.
You also offer a store with extensions from others, where these can be purchased. However, this is where the idea of contributing ends. The plugin is a state secret until it is purchased and can be imported using
composer, at which point the code becomes known.In order to request changes to plugins or report bugs, you have to create a ticket in your account, in which you then try to insert code for which the editor is not at all suitable. Everything is complicated and cumbersome.
Idea: provide a kind of mini Gitlab/Github for plugins, where the ‘customers’ of the plugins themselves can make pull requests for plugins, so that plugin manufacturers and contributing developers can quickly make fixes or feature requests. This could certainly be restricted so that you only see plugins that you have purchased.
Shopware flies the flag for open source and community involvement in further development, bug fixing, etc.
You also offer a store with extensions from others, where these can be purchased. However, this is where the idea of contributing ends. The plugin is a state secret until it is purchased and can be imported using
composer, at which point the code becomes known.In order to request changes to plugins or report bugs, you have to create a ticket in your account, in which you then try to insert code for which the editor is not at all suitable. Everything…
3 votes -
Add Custom Text Field per Cart Line Item (B2B Commission Feature)
Would be great to have a feature within the Shopware 6 - B2B Components that allows B2B customers to add a custom text field for each cart line item (like a Commission). This enhancement aims to improve flexibility and support B2B customer-specific internal processes during order creation.
In many B2B scenarios, customers need to add additional information for each product in their shopping cart — for example, internal article numbers, project references, delivery notes, or other customer-specific comments. Currently, there is no native option to capture such information directly at the line-item level.
3 votes -
Generate ZUGFeRD e-invoices via Bulk Edit
It is currently not possible to create an e-invoice using bulk edit.
You can only send the e-invoice, but not generate it directly using bulk edit.1 vote -
Modern, accessible email templates should be built into Shopware by default — just like Shopify
Right now, the standard templates are plain and outdated:
• Not fully responsive on all devices
• No real focus on accessibility (screen readers, contrasts, alt-texts)
• Hard to adapt to a shop’s corporate identityIn 2025, merchants expect more. Platforms like Shopify already provide beautiful, responsive, accessible templates out of the box — Shopware should do the same.
👉 Having this built in would save time, improve customer experience, and make Shopware more competitive. Please vote if you agree!
5 votes -
Option to automatically show new reviews
It would be nice to have an option for reviews to be shown automatically. Currently you have to enable this individually for each review.
11 votes
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